Event details

Seminar: Can the All-in-One App be Replicated?


We are delighted to announce that the Technology and Management Centre for Development (TMCD) at the University of Oxford will host an online seminar on “Can the All-in-One App be Replicated?” on Monday, 4th December 2023, from 1:30 to 3:40 PM (GMT).

"All-in-One Apps", also known as super apps that integrate a wide array of services from social networking, financial services, e-commerce to food delivery, ride hailing and more, within a single platform. The rise of all-in-one apps has significantly transformed our daily engagement with technology and businesses. Our event is designed to stimulate insightful conversations on the emergence and proliferation of these "everything apps" and the innovative strategies underpinning their distinctive models. 

We plan to delve into the metamorphosis of the leading “All-in-One Apps”. This model has seen tremendous success in Asia, and we're keen to explore the replication of such apps in other markets, as well as the opportunities and challenges it presents for businesses. The seminar will also examine the future potential of various all-in-one platform models and spotlight potential disruptors in this dynamic field.

The seminar will feature keynote presentations and panel discussions hosted by professors from the University of Oxford, with live Q&A sessions with attendees. Click here to register.


Among the topics we’ll dive into:

  • What is an ‘All-in-One App/Super App’? What are the main types? What is the strategy behind the success of an All-in-One App? 
  • Why do tech companies want to make a Super App? What value does the Super App model offer? What challenges and opportunities could this model present to businesses? When is Super App a good idea for a business?
  • What are the future trends of the All-in-One App model? Can it be applied to other products? And if so, what strategies could they employ to achieve this? Who will be the next?


Speakers (In alphabetical order)

  • Chang Su   Senior Product Director, Weixin
  • David Gann   Vice-chancellor, University of Oxford
  • Jocelyn Alexander   Head of Department of International Development, University of Oxford
  • Kevin Collins   Managing Director, Software & Platforms, Innovation & Offerings, Global, Accenture
  • Kevin Shimota   Author of ‘The First Super App’, Director of Partnerships, Weixin Pay Oceania
  • Laura McCracken   Advisory Board Member, The Payment Association
  • Rui Ma   Founder & Consulting Editor, Tech Buzz China
  • Wim Vanhaverbeke   Professor Digital Strategy and Innovation, University of Antwerp
  • Xiaolan Fu   TMCD Director, Fellow of the Academy of Social Sciences, University of Oxford
  • Yifan (Chris) Li   Director of New Business Development, Bosch Siemens Home Appliance



13:30-13:35 Prologue

  • David Gann

13:35-14:15 Keynote speech(Host:Prof. Jocelyn Alexander)

  • 13:35-13:45 Laura McCracken
  • 13:45-13:55 Xiaolan Fu
  • 13:55-14:05 Wim Vanhaverbeke
  • 14:05-14:15 Q&A


14:15-15:35 Roundtable Discussion (Host: Prof. Xiaolan Fu)

14:15-14:45 Panel 1: The Evolution of All-in-One Apps

  • Chang Su
  • Yifan (Chris) Li

14:45-15:25 Panel 2: Future Trends of All-in-One Apps

  • Kevin Collins
  • Kevin Shimota
  • Laura McCracken
  • Rui Ma

15:25-15:35 Q&A

15:35-15:40 Summary Speech

  • Xiaolan Fu


Please also find the programme here.