Heidi Hui Yan

Dr.Heidi Hui Yan holds a PhD degree from Aalborg University Denmark, focusing on innovation research, under the supervision of Bengt-Ake Lundvall. She is the current vice-director of the Shanghai Competition Ecology Research Center in the School of Management.

Before she joined Shanghai University, she extensively worked for MNCs and international organizations in various management positions. She has published more than 30 papers in English and Chinese journals and conferences. She now teaches Brand Management and Integrated Marketing Communications both for Chinese and international students at the undergraduate and graduate levels. Her current research focuces on the innovation system within the Chinese semiconductor industry.